by Matt Peters   In the 1990s, pharmaceutical giant Merck partnered with marketing firm Tim Peters and Company to launch a line of comic books called Bio Comics. The flagship character of that line was Captain Bio, a superhero whose advanced technology gives him unique abilities to fight pathogens and other microscopic threats to human health. The comic books served as free patient education materials that were distributed in hospitals and other healthcare settings. The comics weren’t explicit pitches for Merck products but aligned Merck’s brand with important healthcare needs. Two of the comics that came out of the project… Read More